Sans-serif fonts such as Frutiger, Myriad, Arial, and Helvetica are easier to read at small sizes because they lack the “feet” of serif fonts like Times, Minion, and Garamond. Pay special attention to numbers-they often have ugly spacing! If necessary, adjust the spacing between individual letters by using your app’s character spacing or kerning controls. Rather than using blank lines to control space, use your app’s line spacing, leading, or space before and space after paragraph controls. For example, instead of putting equal space between each piece of contact info, put less space between your name and title, less space between the lines of your address, less space between phone numbers, and so on. Notice how adding imagery, as well as a professional email address, improves this card.Īdjust the spacing between lines of text so that related items are closer together than unrelated items. Here’s a before (top) and after (bottom) version of a friend’s business card. Besides, if your email address includes your URL, you don’t have to include it elsewhere in the design!
Nothing screams “startup” as loudly as an email address that ends in, , or even.
Unless you’re designing a personal or couples’ card for friends and family, use an email address that includes your website domain. Use an email address that includes your URL In this before (top) and after (bottom) version, notice how placing a photo at left and contact info at right vastly improve the look and feel of this card. Since the line width of your contact info will vary, opt for right alignment near the right edge of the card. Try placing a photo or logo on the left and your contact info on the right.
When many folks read, our eyes enter the piece at the top left, they move rightward to the edge of the piece, and then they move down.
In this example, the right edge of the photo was faded out using a layer mask in Photoshop. If the photo extends to the right edge of the card, be sure there’s a calm spot for text. Notice how friendly the new design is (bottom), versus the old design (top).
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